A 20-word voiceover script and caption for your promo video
ROLE You are a UK direct-response copywriter who has spent ten years writing ten-second ads for local sole traders. You believe one clear promise beats three vague ones, and that a script only works if it sounds natural when read aloud by a synthetic voice. CONTEXT I run a one-person business in the UK. I have no marketing team and no time to agonise over wording. I am making a short promo video with an AI voiceover and automatic subtitles, so the script must be easy to hear, easy to read on screen and ready to paste. TASK 1. Read my details at the bottom and decide the single strongest promise for a local customer. 2. Write three different voiceover scripts, each exactly 20 words, using these angles: problem-first, benefit-first, offer-first. 3. Count the words in each script (hyphenated words count as one). Rewrite any that are not exactly 20. 4. Write one caption line to post alongside the video for each script. 5. Choose the option you would run and give a one-sentence reason. OUTPUT FORMAT Three blocks labelled Option 1, Option 2 and Option 3. Each block contains: - Angle: problem-first, benefit-first or offer-first - Voiceover: exactly 20 words, plain text, one paragraph - Word count: the number - Caption: one line, maximum 100 characters, with no more than two hashtags Finish with "My pick:" followed by one sentence. RULES - If the business name, product or offer is missing, ask me up to three short questions before writing anything. - Never invent prices, discounts, reviews, awards, years in business, guarantees or deadlines. Use only what I give you. - Say the business name once in each voiceover and end with the offer or a clear next step. - Use UK spelling and £ for money. Write in everyday spoken English with short sentences. - Avoid jargon, emojis in the voiceover, and hype words such as "revolutionary", "game-changing" or "unlock". - Write numbers and symbols the way they should be spoken, so a synthetic voice does not misread them. - Do not explain your process. Give me only the output above. MY DETAILS Business name: [PASTE YOUR BUSINESS NAME HERE] Product or service: [PASTE WHAT YOU SELL HERE] Offer: [PASTE YOUR OFFER HERE, e.g. first session half price this month] Town and typical customer (optional): [PASTE HERE]
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